Focused traffic for web sites

Focused traffic means selected web site visitors who
are directed to a specific target. In this way, the advert
or the site presented to the surfer is highly relevant
according to the search terms that he or she uses.
This stands in sharp contrast to unfocused traffic,
where surfers see advertising that is unrelated or has
only a tenuous connection. 

The absolute advantage of focused traffic is that it significantly
increases the chances of surfers responding to the advertising. They will click on the advert and/or read its contents.

The chances of selling or advising about a service/ product after surfers find it on search engines is significantly increased. These consumers are already ‘primed’ for purchase and will response to random, but relevant adverts.