Banner advertising – computerized campaign management

Making announcements via banners is one of the most popular
methods of advertising on the Internet: in fact it is a mini
Internet poster. Clicking on it takes the viewer directly to
the client’s web site.

Banner advertising assists in:

• Increased awareness of advertising and branding
• Improvement in brand penetration
• Improvement in sales potential

It is usual to price banners according to the CPM model, which presents the advertising cost per thousand exposures (i.e each time a banner is presented on a site, this is an ‘exposure). The accepted way of measuring the effectiveness of a banner is to count how many times web site visitors click on it.

In most cases where the banner is not focused or is of poor quality, the number of clicks on it will be small. Even when the click rate on banners is not high, viewers are still exposed to them, they still see them. These visitors can still be influenced by the branding messages that banners transmit.

If a banner is to be successful, it must be well focused and have high quality. This is the work of specialists. An effective banner demands marketing and advertising experience, creativity and excellent contacts with key people at leading sites. When a web marketing company has these specialist skills, the chances of a successful campaign and a higher click rate are greatly improved.

A CPM banner campaign will significantly increase your chances of attaining high Internet visibility and marketing value for your site